Michael's Recommended Reading
I read a lot of awesome books, but there are a handful that have earned the distinction of recommended reading. I’ve rounded them up below and organized them into three categories: Business/Branding, Productivity/Leadership, Writing/Editing. .
Some are oldies but goodies. Others have only been around a couple of months. But all of them have made me a better writer, strategist, and entrepreneur. I’m certain they’ll do the same for you too.
Get more of my recommendations in Instructions, my weekly guide of new stories to read, ideas to consider and insights to act on so you can create more meaningful work and design and extraordinary life.
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Zag: The Number-One Strategy For High Performance Brands by Marty Neumeier
The premise is simple, but powerful: When your competitor zigs, you zag. You’ll know how to in 90 minutes—the time it took me to digest all this branding awesomeness.
Another quick read from Neumeier I’ve suggested to anyone who will listen to me sing its praises. I legit reference Neumeier’s “Brand Commitment Matrix” at least once a week.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib
Divided into three sections, this eye-opening book offers a new perspective on how to engage your audience before, during and after phases of the customer's journey.
From Netflix to Blue Apron to The Recovering Perfectionist's Society, we've become a "society of subscribers." Anne highlights the benefits of this new normal, warns of the dangers that businesses face in terms of customer acquisition and retention, and empowers you to adopt a "value nurturing" approach to your marketing efforts.
The Road to Recognition: The A-to-Z Guide to Personal Branding and Accelerating Your Professional Success in The Age of Digital Media by Barry Feldman and Seth Price
Barry and Seth hit on a concept I call “intentional authenticity.” In other words, I believe what makes you stand out is your biggest asset. But only if there’s a clear strategy that helps you show people how your uniqueness is valuable to them. RTR helps you develop and execute that strategy.
Contagious: Why Things Catch On by Jonah Berger
Ever wonder how those articles, memes, and videos go viral? The answer is in Berger’s STEPPS acronym, or the “six principles of contagiousness.”
For too many brands, the decisions on how to market and reach women—who often make the majority of the purchases in their households—are left to old white men with antiquated ideas of what women want. Bridget helps you learn from their mistakes.
How To Get People To Do Stuff: Master The Art and Science of Persuasion and Motivation by Susan M. Weinschenk, Ph.D.
To influence human behavior, you have to get into the mind. Weinschenk uses a mix of psychology and modern strategies to help you tap into your consumer’s psyche and take actions that positively impact your bottom line.
Profit With Purpose: A Marketer’s Guide To Delivering Purpose-Driven Campaigns To Multicultural Audiences by Teneshia Jackson Warner
Warner has years of experience connecting brands and their messages to multicultural audiences. In Profit With Purpose, she shares her savvy wisdom so you can do the same.
It Always Seems Impossible Until It’s Done: Motivation For Dreamers & Doers By Kathryn & Ross Petras
I’m always game for a good quote, so this 390-page compact book of encouraging sayings from inspirational Standouts from Oprah and Beyoncé to Ellen DeGeneres and Serena Williams.
How Successful People Think: Change Your Thinking, Change Your Life by John C. Maxwell
From cultivating a big-picture mentality and unleashing your creativity to questioning groupthink and the status quo, this book helped me check into my thoughts to see how they affected my actions.
How Successful People Lead: Taking Your Influence To The Next Level by John C. Maxwell
Leadership isn’t an abstract whim—it’s an actionable way of being. Here, you’ll find useful advice on how to get things done, earn people’s trust, and develop long-lasting relationships with your team.
How Successful People Win: Turn Every Setback into a Step Forward by John C. Maxwell
The difference between the people who are in the game and those sitting on the sidelines is that the latter group decided to give up when the going got tough. When I’m against the wall, I turn to this gem to center myself before going back for another round.
Unsubscribe: How To Kill Email Anxiety, Avoid Distractions, And Get Real Work Done by Jocelyn K. Glei
Before my best friend sent me this book, I was constantly on a race to nowhere—and by “nowhere,” I meant “Inbox Zero.” But as Giei succinctly asserts, “Inbox Zero is an addictive game, not a meaningful goal.” The key to creating harmony between email and the rest of your life? A daily routine, crafting concise and actionable emails, and turning to templates to reply to common inquiries.
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Shoutout to my friend Annie Tomlin who urged me to read this after a series of tweets about how unproductive and overwhelmed I felt. After discovering how to discern the “vital few” from the “trivial many,” my life hasn’t been the same.
Yes, And: How Improvisation Reverses “No, But” Thinking and Improves Creativity and Collaboration by Kelly Leonard and Tom Yorton
An executive once told me if I mastered the art of the “Yes, and” I could negotiate (and get) anything I wanted. This book helped me put her preaching into practice.
Bare Knuckle People Management: Creating Success with the Team You Have—Winners, Losers, Misfits, and All by Sean O’Neil and John Kulisek
This was the first book I read when I became a first-time manager, and whew, I’ll tell you: It was the pep talk I needed to motivate my team to reach their highest possibilities.
This book had me at the first sentence on the back cover: “You can’t sell it on the outside if you can’t sell it inside.” It’s something that applies to ALL areas of life, but Slap uses the premise as a foundation for this tactic-heavy, highly researched resource for leaders.
I know you probably think this should go in the Writing/Editing section, but the easy A-to-Z dictionary format makes searching for synonyms an efficient endeavor, which increases my productivity in the process.
The Elements of Style by William Strunk Jr. and E.B. White
Often called the “writer’s bible,” I received this reference book from a boss at one of my college intermships. Inside she wrote, “Keep this always. These guys know what they’re doing.” And she was right. A must-have for every wordsmith, whether you’re a novice or veteran.
Spunk & Bite: A Writer's Guide to Bold, Contemporary Style by Arthur Plotnik
This was a godsend as I was finding and refining my writing voice. You’ll find tons of tips on how to grab attention with your text while staying true to the journalistic standards that have withstood the test of time.
The “Writing To Sell” chapter alone has supported me in writing stronger, tighter, and brighter sales copy for campaigns, launches, and collaborations. In the copywriting world, Bob Bly is the real MVP.
How To Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often by Ray Edwards
One of the hardest challenges of copywriting: Selling without sounding salesy. Ray reveals his persuasion secrets and shows you how to optimize them for your website, emails and social media platforms.
Words That Sell: More Than 6,000 Entries To Help You Promote Your Products, Services, and Ideas by Richard Bayan
I keep this reference tool handy when I need to inject my copy with precision, energy, and persuasion.
More Words That Sell: A Thesaurus To Help You Promote Your Products, Services, And Ideas by Richard Bayan
Just in case the 6,000 words in the book above aren’t enough.
The Editor’s Companion: An Indispensable Guide to Editing Books, Magazines, Online Publications, and More by Steve Dunham
This book outlines the “marks of good writing”—good content, focus, precise language, and good grammar—then follows up with in-depth guidance on how to edit for each. I especially love the “Samples of Editing” section, which includes real-life editing examples with notes about what the author changed and why.
How To Write Short: Word Craft For Fast Times by Roy Peter Clark
I consider Roy my writing godfather, a title he’s earned for making it plain on how to write for what he calls the “nanosecond news cycle.”
Nicely Said: Writing For The Web With Style and Purpose by Nicole Fenton and Kate Kiefer Lee
Written with punch, humor, and clarity, I consider this a must-have for anyone who assigns, writes, edits, or approves text exclusively for online audiences.
Websites That Convert: The Fundamentals of Writing Compelling Website Copy by Claire Suellentrop
So many light bulbs will go off in your brain when you read this. From recognizing your "mission-critical goals" from the "nice-to-haves" and organizing your messaging into a thoughtful hierarchy, you'll get come away with a foundation to build a website that turns casual visitors into very-happy customers.
The Art of Styling Sentences by Ann Longknife, Ph.D. and K.D. Sullivan
When you write all day everyday, it’s easy for your sentences to turn stale. If you can relate, here’s an antidote: a jam-packed reference tool on the fundamentals of sentence structures, 20 sentence patterns you can tweak to fit your message, and tips on writing with rhythm and style.
The Complete Guide To Article Writing: How To Write Successful Articles For Online and Print Markets by Naveed Saleh
Freelancers, three words: Buy this now. And here’s three more: Thank me later.
As a creative, you’re only as good as your last idea. This book helps you create systems and processes to maintain a steady stream of next-level concepts to keep your juices flowing.
When I was a fashion editor, it was taboo to repeat or "echo" words. So imagine trying to explain the difference between kick, accordion, and knife pleats without an echo. My saving grace? This detailed volume of illustrations with clear, concise definitions. And it still comes in handy now that I'm a copywriter in my business and for my clients.