You know what they say about assumptions

I assumed I needed the experience.

That’s the only explanation I have for why I went to work for a former fashion editor turned entrepreneur after a series of freelance gigs ended. (Because it definitely wasn’t the 💵.)

I assumed I needed to learn how to run a business from someone else before I started my own.

But I got fired after six weeks. And just days before I was scheduled to fly to New Orleans to execute an editorial strategy I spent weeks preparing.

(FYI: I booked another client and still went to New Orleans, so it all worked out for the best.)

But the assumptions didn’t stop there.

I assumed I couldn’t start a business because there were already enough digital marketers out there.

So I sat on my big idea for almost a year. Before I realized that people were actually looking for a friendly, clear and unique approach to getting noticed and getting paid with their own big ideas.

And I’m sure you’re making some assumptions yourself.

Maybe you assume you don’t have enough time or money to invest in yourself.

Or you assume people would never pay you for what you have to offer.

Or you assume you don’t even have a big idea to begin with.

But here’s the thing: What comes naturally to you or what you’re most passionate about is probably where you should invest your time, money and effort.

Because that’s where big ideas are born.

And before you curse me out, lemme finally explain what a “big idea” is.

Your big idea is what you get when you combine three things: Your vision, your skills and your expertise.

Your vision is what drives you to think outside the box. To create a new way of interpreting or doing something. The ability to turn what others think is too hard or not worth the time into a new opportunity to improve people’s lives.

It’s also your ability to see what isn’t as what could be. After all, the people with the best big ideas are visionaries. They’re able to imagine a fresh approach to solving a problem, relieving a struggle or fulfilling a desire.

But it goes further than that.

Because you can’t just dream it up. You have to have the ability to turn your idea into a something tangible people can purchase to achieve their desired outcome. Your skills should match up with the vision.

Then you’ll need the expertise to be able to put the infrastructure in place to position your big idea into what’s likely to be a competitive market. Some on-the-ground work definitely helps, along with knowing how your idea fits within what’s come before it and what could come after it as a result.

When you blend these three things, you get a big idea that’s unique to you and your business.

But I have good and bad news.

The bad news is that perfectionism is your big idea’s top enemy.

The good news? There's a difference between a practicing perfectionist and a recovering perfectionist.

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