It’s not about what you say…

…it’s about what people hear.

It’s not about what you write, it’s about what people read.

It’s not about what you sell, it’s about what people are motivated, willing and able to buy.

It’s not about what you don’t have, it’s about giving people the best of what you do have.

It’s not about what you think, it’s about how you serve the people connected to your vision.

Your ability to create remarkable work, earn a competitive advantage or level-up your personal life is inherently linked to your capacity to experience the world as others see it.

So before you release another idea into the universe, try this approach: Find your way inside the heads and hearts of the people who will determine the outcome you’re trying to achieve. Then answer this question: How can I present my message in a way that communicates the value of what I’m asking them to do?

What you come up with will reveal what you should do next.