No online business — including mine — succeeds without an email marketing strategy.
4.3 billion people around the world use email. And the majority of those people have more than one email address. People check their email in the bathroom (42%), while driving (18%), while in bed (50%).
And if that’s not enough to persuade you to take email seriously, consider this: for every $1 you spend on email marketing, you earn $44.
Despite these convincing numbers, most leaders, entrepreneurs and decision-makers ignore the power and possibility of email marketing. And according to the data, those that do dabble in email suck at it:
24% of email marketers don’t manage their email lists
42% of email marketers don’t target their email campaigns
58% of email marketers don’t personalize their emails
I consider my business an “email business” — even though I don’t sell email software.
Here’s why: Email is a channel that touches every single aspect of my business. My most engaged and profitable customers and clients come from my email list, all contact information for my audience is stored in a within my email provider Convertkit, and no big-picture marketing decision is made without considering the impact email will have on it.
In fact, email is the only channel I invest in to promote my business (besides this website, of course). I no longer maintain a social media presence. And I rarely rely on paid advertising to drive traffic to my website. Email done well is how businesses and brands scale. (See what I did there?!)