There’s one thing technology can’t do…

Everywhere you look, you’ll find anybody who’s somebody prattling about the role technology plays in how we work and live.

We can order food, watch movies, chat face-to-face with loved ones, shop for groceries from the comfort of our beds.

Collaboration tools have made working from wherever you are a reality most of us now take for granted.

And it's true: People with skills that can be automated or outsourced will definitely be relegated to the economy’s margins, while companies who are slow to innovate will continue to be disrupted by shifty brands with an ear to the ground and an eye for the next big thing.

But what the observers often fail to mention is that humans own something that artificial intelligence, hard drives and smartphone apps will never possess. A gift that offers us an opportunity to have a say in how our stories are written.

It’s our ability to create.

Creativity is inherent to who we are. From adolescence into adulthood, we use our imaginations to solve problems, add meaning to our life experiences and express our point of view to the world.

Sure, technology may be the engine that drives our culture forward. However, creativity is what fuels the change we want to see. In other words: Tech is only as powerful as the creativity it enables.

Then why, you’re probably wondering, isn’t creativity treated as a premium skill worth investing in, nurturing and unleashing by our culture at large?

The realist in me believes it’s because decision-makers treat creativity as an expense, a waste of time, and a capability that can’t be so easily “three-M’d”: monitored, micromanaged or monetized. It’s because creativity is the wilderness of the business world — a no-person’s land that runs counter to our society’s preference for safety and security. I mean, who would be so reckless to open up Pandora’s box with so many dollars and reputations on the line, they wonder?

The optimist in me believes something too. And it’s that if professionals, teams and organizations could discover how to focus their creativity, give it some structure and cultivate it as a fundamental part of how things get done, they’d see overwhelming and instantaneous results.

Leaders, entrepreneurs and executives would find themselves empowered to create remarkable work that delivers a worthwhile impact on both the bottom line and their day-to-day lives. Groups and businesses could earn a massive competitive advantage in crowded markets that make even the most distracted and disenchanted audiences take notice and take action.

And as a result, our communities would experience the joy, peace and prosperity that we were put on this planet to benefit from.

That’s my vision for the future. If it’s yours too, then let’s make it happen — one project at once.